The Frequency Effect:
How Becca Fuller Built a Bold Beauty Brand Through Authenticity
About the episode
In this inspiring episode of The Frequency Effect, we sit down with Becca Fuller—cosmetic and paramedical tattoo artist, founder of Babe Ink, and living proof that authenticity is magnetic. Becca shares how she built a bold, pink-powered brand by breaking the mold, trusting her intuition, and creating lasting beauty that helps people feel whole again—inside and out.
We dive into her journey from traditional makeup to restorative tattooing for trauma survivors, her approach to teaching, and the role confidence plays in our daily frequency. Whether you're in the beauty industry, starting your own brand, or simply chasing your purpose, this episode is packed with empowering insights on living in alignment with your highest self.
Show Notes
00:00 Introduction
02:28 Becca’s Background and Role
04:55 Genesis of Babe Ink
07:23 Finding Authentic Brand Identity
09:50 Revisiting Childhood Passion for Beauty
12:18 Breaking Free from Corporate Constraints
14:46 Overview of Permanent Makeup Services
17:13 The Emotional Power of Transformational Tattooing
19:41 Scar Revision & Breast Cancer Reconstruction
22:08 How Beauty Shapes Self-Confidence
24:36 Common Misconceptions about Permanent Makeup
27:03 Self-Care: Hobbies & Personal Recharge
29:31 The Introvert Behind the Glam
31:59 Alternative Career Paths Considered
34:26 Advice for Aspiring Entrepreneurs
36:54 Living Your Highest Frequency Authentically
39:21 Drawing Inspiration from Your Inner Circle
41:49 Closing Remarks & How to Connect
00:00 Introduction
02:28 Becca’s Background and Role
04:55 Genesis of Babe Ink
07:23 Finding Authentic Brand Identity
09:50 Revisiting Childhood Passion for Beauty
12:18 Breaking Free from Corporate Constraints
14:46 Overview of Permanent Makeup Services
17:13 The Emotional Power of Transformational Tattooing
19:41 Scar Revision & Breast Cancer Reconstruction
22:08 How Beauty Shapes Self-Confidence
24:36 Common Misconceptions about Permanent Makeup
27:03 Self-Care: Hobbies & Personal Recharge
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About Aaron
Aaron Fournier, Co-founder and President of Soaak Digital, combines legal expertise with a passion for holistic wellness to drive Soaak’s groundbreaking wellness-tech innovations. His leadership has expanded Soaak Digital, creating transformative sound frequency solutions and securing a key contract with the USAF. Under his guidance, the Soaak app reaches 190 countries, enhancing mental health globally.
About Henry and Laura
Henry Penix, CEO and Co-founder of Soaak Technologies, is a visionary leader dedicated to advancing holistic wellness through cutting-edge technology. Laura Widney, Co-founder and President of Soaak Clinics, is passionate about integrating science and spirituality to support mental, physical, and emotional well-being. Together, they are on a mission to transform lives through innovative wellness solutions.
About Madi
Madison Fournier, Co-Founder and CMO of Soaak Technologies, leads a dynamic marketing team focused on transformative strategies in health tech. Her expertise in digital marketing and market trends has shaped Soaak’s successful campaigns, fostering innovation and driving growth. Madison's leadership has positioned Soaak as a pioneer in health tech marketing.
